Honda Named 2020 Best Value Brand by KBB

At Lute Riley Honda, our team consistently delivers a quality experience to each of our customers throughout our dealership's departments. Honda is known for its quality and reliability, and those traits are instilled in the knowledge that we deliver. Each year, Kelley Blue Book announces the winners of its Brand Image Awards. We are excited to announce that Honda has been named America's "Best Value Brand" for the sixth straight year.

What Is the Best Value Brand Award?

Kelley Blue Book reviews buying trends and analyzes an extensive amount of data from more than 12,000 new-car buyers annually. To determine the Brand Image Awards recipient, it looks at shoppers' familiarity with a brand's models, customer loyalty, and numerous other factors. When Kelley Blue Book announced Honda as the recipient of this year's Best Value Brand, it expressly referred to Honda's quality, resale value, and durability.

What Will You Find in Today's Honda Lineup?

Have you explored the current Honda lineup recently? With larger and smaller trucks and SUVs, sedans, compact cars, and minivans available, today's lineup has the diversity you need when you pick out your next vehicle. You can also find a great selection of electric, hybrid, and gas-powered vehicles.

Connect with Us Today

Are you in the market for a new car? We invite you to connect with our courteous and helpful associates at Lute Riley Honda for assistance with your shopping experience.

* Best Value Brand awarded to Honda 2015–2020. 2020 Kelley Blue Book Brand Image Awards are based on the Brand Watch™ study from Kelley Blue Book. Award calculated among non-luxury shoppers. For more information, visit Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.